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What Are Descriptive Trademarks?

This article discusses what are descriptive trademarks. Descriptive trademarks are those which consist exclusively of signs or of indications that may serve in trade to designate the kind, quality, quantity, intended purpose, value, geographical origin, time or production of the goods or rendering of the services, or other characteristics of the goods or services. Pursuant to Sec. 123(j) of the IP Code, such trademarks cannot be registered in the Philippines.

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