What is the definition of direct marketing under the implementing rules?
Direct marketing is fundamentally defined as any communication by whatever means of any advertising or marketing material. This specific communication is uniquely directed to particular individuals rather than the general public. It heavily targets specific data subjects to offer goods, services, or other promotional content directly. The detailed legal meaning of this marketing practice is permanently established under Section 3 IRR. “(g) “Direct marketing” refers to communication by whatever means of any advertising or marketing material which is directed to particular individuals;” 22-May-26About Nicolas and De Vega Law Offices
Nicolas and De Vega Law Offices is a full-service law firm in the Philippines. You may visit us at the 16th Flr., Suite 1607 AIC Burgundy Empire Tower, ADB Ave., Ortigas Center, 1605 Pasig City, Metro Manila, Philippines. You may also call us at +632 84706126, +632 84706130, +632 84016392 or e-mail us at [email protected]. Visit our website https://ndvlaw.com/.
