What does profiling entail under the data privacy rules?

What does profiling entail under the data privacy rules?

Profiling strictly involves any form of automated processing of personal data to evaluate certain personal aspects relating to a natural person. It is commonly used to deeply analyze or accurately predict critical aspects concerning that natural person’s performance at work, economic situation, or overall health. Furthermore, it can be utilized to evaluate their personal preferences, interests, reliability, behavior, exact location, or routine movements. This comprehensive algorithmic evaluation is fully described under Section 3 IRR. “p. “Profiling” refers to any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements;” 22-May-26

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